For the past 14 years Montreal’s Moment Factory has been bucking the online trend to create larger-than-life, physical reality (PR?) experiences that force folks to come together in the flesh-and-blood world. With over 300 multimedia projects in wide-ranging locations under their belt — from the LAX international terminal, to the Atlantic City Boardwalk, to Barcelona’s Sagrada Familia cathedral — the studio is still perhaps best known to Americans for designing Madonna’s halftime spectacle at the 2012 Super Bowl. Filmmaker was fortunate enough to speak with co-founder and creative director Sakchin Bessette about the profession of experience designing, and whether the future of new media may be offline as well as on. (And yes, working with Madonna).
To read my interview visit Filmmaker magazine.