Five Tips for Approaching Festival Press

For much longer than I care to think about I’ve been hitting the road and traveling the friendly skies far and wide, covering film festivals both nationally and internationally. And yet it never ceases to amaze me how often paid publicists and filmmaker-publicists shoot themselves in the proverbial foot when it comes to obtaining coverage for their indie endeavors. So with Sundance nearly upon us, I thought it might be helpful (and in my case, cathartic) to go over a few dos – and two definite don’ts – when it comes to working the PR machine.

To read the rest visit Filmmaker magazine.